Video Marketing Strategy
We live in a visual world these days. People are exposed to a greater number of messages and branded advertisements than ever before. With this comes an increase in the video form compared to static images and text. Using videos to promote your brand helps establish a more human connection and allows you to demonstrate your product or service in real-time. As videos become a more popular and commonplace advertising channel the competition becomes steeper and requires strategy and thought.
Keep the following points in mind when it comes to optimising your videos:
Promote Your Content
As digital marketing strategies such as SEO become more competitive, you must find innovative ways to get your brand out into the world and share your amazing content. The content your product already needs to be more enticing than your competitors so you can drive traffic and retain your customers, clients and prospects.
We recommend mentioning other content ie blogs, images etc. You can direct people to your website or a particular landing page which can increase your SEO and increase your enquiries for a particular page/event/service. The impact that video has on prospects helps leverage that attention and direct customers to the relevant content elsewhere.
Where Can You Use Video Content
It’s great to understand how important video is in your marketing strategy, however, if you aren’t positioning your video content in the right places it may never be seen by your customers and prospects. Two great platforms are Instagram and Youtube. Youtube is the second largest search engine in the world. These platforms increase the likelihood that your video content will be seen as they are accessible by anyone online in the world.
Depending on what you want to achieve with your brand it might be the best choice to host all of your videos on these third-party platforms to ensure there are no bandwidth problems down the line. Platforms such as YouTube give you the ability to embed videos on places such as your website.
Platforms where video content will benefit your brand
- Website – embed a video on your homepage, blog, internal pages
- Advertising – Help to humanise your brand and spark emotion
- Social Media – Increase engagement and explain your product or service
- Emails – Stand out from the crowd and capture the attention
If you’re unsure how to create or improve your video marketing strategy get in touch with us and we can discuss how we can help you take it to the next level.