Enabling your potential customers to find you through search engines.
Lunar Digital offers full service digital marketing solutions for businesses of any size. Whether you require a new website, advice on your existing site or you are ready to turn up your marketing efforts, to help potential customers find you through Google, Facebook and other social platforms, we will customise your marketing packages based on the needs and capacity of your business. To succeed in an ever-evolving market, it’s vital to remain agile and thus we offer flexible retainers to allow for fluid pivots between various marketing channels as the data dictates.
Not sure where to start? Get in touch.
Let us review what you are doing or dreaming and provide expert guidance and advice to discuss what options would be best suited to you.
Search Engine Optimisation
What is SEO?
SEO stands for “search engine optimisation”. Basically SEO is the process of acquiring ‘free’ traffic to your website via ‘organic search results’. Primary search engines (Google, Bing) rank websites and other forms of online content such as videos based on relevancy to the user.
Our experts thoroughly plan your long term strategy. We monitor key performance metrics and proudly boast about our agile SEO strategies, meeting business goals, generating superior ROI, so you can sustainably attract quality traffic for years and years.
What is Google Pay Per Click Advertising?
SEM is extremely scalable, measurable, flexible, and fast.
Paid Search Ads are the ads that sit above the organic results on the search engine results page and appear when a user searches a relevant keyword
Display Ads (banner ads) sit on various websites in Google’s display network
Remarketing Ads display banner ads on network websites to people who have visited the site previously
Shopping Ads are for e-commerce websites, where products will appear in the search results for searches specific to that product
Find out how SEM can help your business reach new heights.
Social Media Ads and Marketing
What is social media marketing?
Social media marketing is the process and method of acquiring traffic via social media channels such as Facebook, Instagram and Linked In.
When talking about Social Media strategy we look at two types, Organic and Paid.
Organic refers to regular weekly/daily page posts that keep your audience engaged with your brand. This is an important component for your overall digital marketing strategy. The purpose here is to establish your brand voice and engage and grow your followers as opposed to get leads/sales. This is the role of paid social advertising (see below).
Paid social media advertising refers paid ad targeting based on demographics, such as age, gender, interests, etc. This allows for targeted placements of your content/ads/posts. These ads appear in user feeds as ‘Promoted’, ‘Featured’, and ‘Sponsored’. This is a pay per click method.
Remarketing refers to advertising to users who have previously visited your website on their social media feeds.
Website Design and Development
It’s a given that every business needs a website to be found online and turn interested browsers into clients and customers. All of our websites are designed aesthetically with user experience, and conversion front of mind. We start by scoping the website with you and collecting assets (strategy, sitemap, pages, navigation flow, content, images, domain access, etc). We then build out the wireframe, design, and finally the development of your new site, a process that is collaborative and dynamic.
We work collaboratively with you to bring your vision to life with our digital expertise. Whether you are an entrepreneur just starting off with your first website, or an established businesses looking to upgrade to a better performing website, this is what we do.
Conversion Rate Optimisation
Conversion rate optimisation is the process of fine-tuning your website in measurable increments to improve the overall user experience, performance, and conversion rate of the site. The process involves sales psychology, A/B split testing and data-driven micro-changes. We use analytics data to find areas of the website where visitors drop off or where we would expect a higher return on investment. This is ideal for a businesses that are happy with their current website but would like to increase their ROI (getting a higher return from current website traffic).
In the digital age endless topics and types of content are more available than ever before. Online searchers are hungry for valuable insightful content that teaches them something and gives them confidence in making decisions in life. In order to communicate the mission, vision, and dreams of your business, having quality content online is absolutely essential. Whether you need content for your site, social media, blogs, ebooks, whitepapers, outreach and sponsored posts, infographics, email/direct marketing, or assistance with influencer marketing – we can help. Our content is always written with SEO in mind, so there’s that too.
Video has become and will remain one of the most powerful digital marketing channels. Informative and valuable videos highlighting your business, service, and/or product can be utilized in an array of methods online. Video Marketing boosts conversions, increases ROI, builds trust with your audience, builds trust with search engines, increases engagement from mobile users, explains everything you need your customer base to know in a fast and digestible format, improves social media marketing and engagement, and can provide the last piece of knowledge or advice someone may need before they take action and contact you.