How to Move Your Business Online
With COVID-19’s not so gradual descent upon the world, many businesses are needing to move much of what they do online. Moving marketing strategy online requires a paradigm shift in how we think about marketing and business as a whole.
Find the new customers
Determine who are the types of people who could be looking for your products and services. Usually people who are searching online are more ready to make a purchase and you have only a few seconds to capture and keep their attention on your site long enough so that they possibly make a purchase. Knowing who these customers are is vital to your digital strategy. Do your research.
What products and services to offer?
If you have an e-commerce business you’ll need to determine which products can be sold most easily, taking into consideration things like shipping, delivery, cost, etc. If you are moving your services online it’s important to account for a long-decision making process and be prepared to nurture your clients along as they think about it.
Recreate what customer service means
A handshake used to solidify a relationship and agreement between brick-and-mortar shops and their customers and clients. But online without the face to face connection, something very different must take place. Numerous choices need to be made. Will you offer a chat service? A support line? How will you handle complaints and problems? How will you follow up on sales and enquiries? How quickly will you reply to emails? These are just a few considerations, the digital world is often about speed and each business’ requirements will be unique to them.
The need for speed for online businesses means that anything you can automate, will save a lot of time as your traffic grows and you struggle to keep up. Emails are vital to provide awesome customer service and automating parts of this process is a key to keep yourself free enough to focus on other parts of the business. Email automation can follow up on sales, send out reminders about upcoming specials and discounts, and forward emails to the person in your organisation responsible for handling different enquiries.
Secure payment options
Today online customers are very safety conscious. They need to know that their credit card and bank details are safe, as we’ve all heard or experienced the horror of online scams. Provide your customers with a secure and simple method to pay you for your products and services. Whether that’s paypal, stripe, ezidebit, or the array of other options out there this is very important.
Most businesses moving from a brick and mortar shop to a digital storefront make the mistake of building their website first and later developing the marketing strategy. Once you’ve taken the above steps in defining your customers, outlining products and services, establishing customer service, automating some of your processes, and setting up secure payment gateways – only then you will be able to build a website that perfectly serves the needs of your business.